Playbrush

Playbrush is an Austrian startup that revolutionizes oral hygiene by transforming toothbrushing into an engaging, interactive experience through gamification. Their smart toothbrushes connect via Bluetooth to a mobile app offering real-time feedback, brushing statistics, and interactive games designed to encourage proper brushing habits in children and adults alike. In 2021, Playbrush was acquired by Sunstar, a global oral care company, to integrate its innovative technology into Sunstar’s GUM product line, enhancing digital oral care solutions worldwide.